CASE STUDIES

STAGING PROPERTIES WITH STYLE



Our client had a luxury development of 2,3 and 4 bedroom mews houses tucked away down a lane in the Tooting area of the London borough of Merton.  We staged two different sized properties on the development to give viewers a wide range of ideas of how to style the properties.  The staging really made an impact and all the properties went under offer quickly with the majority of the furniture being requested to be purchased by the prospective owners.  Our client was delighted with the results and told us that the photos of this development were the best they'd ever had after many years of property development!


So often smaller properties are overlooked with a common perception being that staging is only for larger, more expensive properties and clients often think it’s not affordable or appropriate for them. We are passionate about staging smaller properties and believe wholeheartedly in the benefits of styling these smaller spaces. When viewing smaller properties potential purchasers often find it difficult to visualise how they would arrange furniture and this can put them off considering the property any further.  Once staged the property comes to life and enables the viewer to contemplate life there with the size no longer being an issue. See the photos above as examples of a selection of one and two one bedroom apartments varying in size between 38 square metres and 60 square metres that we staged in a small Oxfordshire market town. We have a multitude of before and after photos of smaller properties that we've staged so please contact us if y0u'd like to know more about how we can bring them to life! 


Our client asked us to stage a first floor, new build, two bedroom apartment in a small development of seven luxury properties only metres from the sea. The apartment hadn't been getting many viewings, not helped by the fact that the development was still being completed. We fully staged the property, photos were taken and within two weeks the property was under offer, as was the very similar apartment below, on the ground floor.  Once the sale was secure and contracts were exchanged our client asked us to stage a two bedroom cottage on the same development that had not been generating much interest. Although the layout of the second property was very different to the original apartment we were able to successfully adapt the furniture, soft furnishings and artwork to the layout and our client was happy with result. Once staged viewings increased markedly and the property went under offer within ten days.


We were asked to stage a show flat within a development of 32 one and two bedroom apartments in the hub of a busy coastal town. The property was still under construction and months from completion but the developer was anxious to get a show flat available and get some viewings underway. They completed one apartment into a ‘stageable’ condition and built a special entrance for viewing that didn’t involve walking across or around the building site. They launched the property at an open weekend and following the event just under 50% of the properties were reserved for sale. It was a huge effort for all involved but very worthwhile.


Our client has a 4 bedroom duplex Town House in Leamington Spa which he lets as a long-term furnished rental. He came to us as his tenants were moving out and he felt the apartment needed updating as well as being concerned that finding professional tenants might be difficult as as the local rental market was less buoyant than previously.   Being a rental property he wanted to keep the costs down so we used as much of the existing furniture and artwork as we could and sourced appropriate items for the pieces that needed replacing to make the property look fresh and attractive.  Once back on the rental market the property was taken by the first viewers, who were ideal long-term tenants, and removed from the market immediately.